Nueva La Tierra is a captivating real estate development project situated in the vibrant city of Tijuana. The client approached us with a vision to create a brand identity that not only captured the essence and culture of Tijuana but also exuded aspirational qualities, friendliness, and memorability.
Our task was to craft a unique name that resonated with the spirit of Tijuana while also embodying the project's aspirational and welcoming nature.
Through thoughtful exploration and creative ideation, we developed a brand that not only pays homage to the rich heritage of Tijuana but also sets the stage for a new chapter of growth, opportunity, and community in Nueva La Tierra.
