An ophthalmologist committed to providing inclusive and comprehensive eye care, Dr. Bárbara Elizondo approached us with a vision to build a brand around her name that not only showcased her expertise but also embraced inclusivity for individuals with visual impairments.
In response, we proposed a concept centered on inclusivity, incorporating colors suitable for those with color blindness and integrating Braille across all brand applications.
Through thoughtful design, we crafted a brand identity that speaks to all patients, ensuring accessibility and inclusivity.
The logotype, a harmonious fusion of an eye and Dr. Elizondo's initials "B" and "E," serves as a powerful visual representation of her practice's commitment to providing personalized and compassionate eye care for all.
